Book Review: “Selling is Hard, Buying is Harder”
“Selling is Hard, Buying is Harder” by Garin Hess. A counter-intuitive sales book that delivers solid how-to’s According to author Garin Hess, the key to success in sales is for salespeople to take charge of the buying process in order to help your customer sell for you. That’s a real role reversal. This book shares … Read full article