Online Sales Management Training

Guide to Greatness for Sales Managers

As the VP of Sales, if you have frustrations with your salespeople, the problem may lie in a lack of key skills by your sales managers.

Sales manager with glasses smiling

Sales managers failing to hold their salespeople accountable?

Sales managers not working a consistent process for improving salespeople?

Sales teams losing deals your company should have won?

What if your sales managers were more focused on tasks that develop their teams and drive revenue?

Introducing Guide to Greatness for Sales Managers

This live/online program is a proven method that VPs of Sales employ that motivates sales managers to maximize the quality of sales coaching, improve sales performance, and ramp-up new hires faster so they can achieve increased win-rates in just 8 weeks.

Watch this 3-minute executive summary to learn more about the course from instructor and sales management expert, Kevin Davis.

Your core framework for coaching sales teams.

Guide to Greatness for Sales Managers is a comprehensive program that will upskill your sales managers so they can be more effective team leaders who can execute your vision and drive consistent sales growth.

Training Program Highlights

Building Leadership Mentality

Develops key leadership mindsets that pave the way for sales managers to better apply themselves toward the difficult tasks of influencing others and improving salespeople.

Taking Control of Time and Priorities

How sales managers can stop wasting time on unproductive tasks so they have more time to coach and communicate with salespeople.

Increasing Accountability for Excellence

Provides a consistent process for improving salespeople. First, identify your “skill” and “will” standards of salesperson excellence. Then clearly communicate those standards to each salesperson; and identify what each salesperson needs to do to get better.

Hiring the Best

Develop a playbook for hiring the best sales candidates. Learn important clues during the interview process to avoid hiring toxic people.

Coaching for Revenue Growth

Shape more impactful conversations, including; pre-call strategizing to improve win rates, pipeline coaching for more accurate forecasts, skill development coaching that builds loyalty, 1-on-1 performance reviews that foster team accountability, buy-cycle coaching.

Motivating Salespeople

Especially now, sales managers have to know how to inspire each sales rep to work harder, without face-to-face supervision. Our sales management training program provides specific strategies on how to motivate salespeople, fix a rep’s attitude problem, resolve issues with troubled talent, and effectively confront a problem performer.

Tactical Implementation

Each sales manager makes a personal team development plan that targets the skills and tools provided in this sales management training program, focused on the priority obstacles each sales manager identifies.

Mastering the Art of Remote Sales Management

It’s highly unlikely that sales and sales management will ever return to the level of in-person contact that used to be the norm. Sales managers need to be much more disciplined about what they communicate to their salespeople, and develop a rhythm to their weekly calendars that provides specific and actionable guidance to every salesperson.

Show your sales managers you’re investing in them!

Here’s a free complimentary lesson on “Deal Coaching”.

It’s time to step up your sales coaching!

Schedule a consultation to learn more about our online sales management training.

How is this sales management training different?
Let us show you…

Self-paced instruction

This program is divided into 36 lessons, each lasting a little over 8 minutes on average. Sales managers can complete these lessons at their own pace, on their own time.

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Guided facilitation for groups

Facilitated review sessions maximize learning and enable sharing of best practices. Supported by the program creator, Kevin F. Davis or your internal trainer.

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Tools for ongoing sustainment

18 application tools included in this sales management training program makes this program easy to use, and tools your sales managers can immediately apply.


Don’t just take it from us… Read what successful Sales Leaders have to say about our program:

Our coaching now has a true structure and cadence. This course helped to change the culture in our management team that has led to an increase in performance.

Jeff Mowbray, Marketplace Manager, Copiers Northwest
Jeff Mowbray

I enjoyed the ability to view the course at your own discretion. I found it more appealing to do it online vs. travel and long hours in a conference room.

Ken Shersty, Director, Hardware Sales West, Topcon
Ken Shersty

This course provided a forum for a “rich dialogue” on sales leadership – specifically how our company’s other sales directors assess and respond to certain situations.

Brian Chernow, Regional Director of Sales, Imagine Learning
Brian Chernow

Months after the training, 86% of our salespeople reported they were receiving more support from their sales manager for their professional development.

Brian Tallman, Corporate Sales Manager, AHW

This is a highly engaging course that provides a systematic approach for managing a sales team. The structure of each module: short video lesson, activity, and knowledge check at the end of each module is extremely effective.

Dmitry Khmel, Channel Management Department Manager, Moxa Europe
Dmitry Khmel

Provides a complete guide on how to make coaching work, consistently, based on structure, process, and compassion. The guide to action that is included with each module has helped me to put things in place – track, measure and perform continuous improvement.

Juanjo Martinez Pagan, Regional Sales Manager-Cybersecurity, SonicWall
Juanjo Martinez Pagan

Let’s talk about how we can help you lead your sales managers to greatness.

Fill out this form to schedule your consultation.

Frequently Asked Questions

What is the cost?

The price depends on how many sales managers you put through the course at the same time and what kind of delivery options you choose (facilitated vs DIY, for example). Contact us for more information.

What is the total time commitment for my managers?

Most people should be able to complete the program in 8 to 9 hours.

Is this different from VILT (virtual instructor-led training)? Why?

All of the instruction for the program occurs in a series of 36 videos that last just over 8 minutes on average. Participants also have access to application exercises and quizzes.

The videos are accessed through an online learning platform that allows 24/7 access from any device. This allows managers to complete the program at their own pace.

What’s the difference between the DIY and facilitated delivery?

In the DIY version, each participant completes the course at his or her own pace with no interaction with others. In the facilitated versions, there are regular webinars that allow participants to share ideas with each other and engage in discussions relevant to their workplace.

How can I evaluate whether this program is a good fit for my organization?

Start watching the complementary lesson included on this page. Then use our contact form to schedule a 30-minute conversation with the program leader, Kevin F. Davis. If the options you discuss with Kevin sound promising, you’ll be given access to a free sampler program that includes 4 additional complementary lessons.

Is this course relevant to today’s world where most of my sales managers and salespeople are working remotely?

Definitely. There is an entire lesson devoted specifically to that topic in the course. Moreover, effective remote managing needs all the tools and approaches used by in-person managers, only applied with more rigor and discipline.

Can we get progress reports?

Yes, if you choose a facilitated delivery. Twice-monthly reports are included in that package.


Kevin Davis
Kevin F. Davis

About Kevin F. Davis, Founder and President of TopLine Leadership, Inc.

Kevin F. Davis is the president of TopLine Leadership and author of three sales books.

Over the past 25 years, more than 20,000 sales managers from many of the world’s most successful companies have attended Kevin’s 2-day workshop on sales management leadership.

Kevin is the author of three books:

  • Getting Into Your Customer’s Head
  • Slow Down, Sell Faster!: Understand your customer’s buying process and maximize your sales
  • The Sales Manager’s Guide to Greatness: 10 essential strategies for leading your team to the top

Awards & Recognition

“The Sales Managers Guide to Greatness” book

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2018 Axiom Business Book Award Winner, Silver Medal

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Amazon Best Seller in Sales & Selling Management

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Amazon Best Seller in Business Leadership Training