People in sales should know the importance of making a good impression: without it you can’t earn the right to do business with people. Each customer contact provides us as sales people the opportunity to make a good impression. Remember the maxim in sales and marketing: the prospect must be touched five to ten times with high-quality, compelling messages before business is transacted.
If you don’t make a good first impression, what makes you think your prospect will want to see you again?
Business letters–to ask for an appointment or other reasons–are so important in making good impressions. Make sure your sales proposals are well-written. Take time to check for spelling and grammatical errors. Ask your sales manager or a colleague to proof your letter. Often times someone else can see errors the writer often misses. Even Hemingway needed an editor!
Sales proposals and business letters are critical. Think of ways of making your communications shine. Remember, every contact you have with your sales prospect is an impression.
Make a good impression every time you “touch” your client, and you will close more sales.
