My Book is a Sales & Marketing Awards Finalist!

I have just heard that my book “Slow Down, Sell Faster!” is a finalist in the annual Sales & Marketing Awards competition for “Top Sales & Marketing Book of 2011.” For those of you that have read my book and liked it you can cast your vote today. Polls are open until December 12th. There are … Read full article

Sell Value, Not Price – OK, but what does that mean?

A prospect who sells industrial products to power plants recently told me that his sales people were really good at selling features and benefits, but not so good at selling value. So, when a sales manager urges a salesperson to “sell value, not price” what does he or she really mean? The value of what … Read full article