Winning Over a Complex Buying Team Takes Skill

Winning a complex sale is difficult. Complex sales are bigger-ticket sales, and because your competition wants them as much as you do, success takes more than simple desire and a strong will. Winning also takes skill, the ability to separate yourself from the pack and make a difference for your customer.

Complex sales are also difficult because each decision maker has his or her own buy-learning process. What you need to learn is how to help each person complete each step of the process better and faster. The sales consulting roles provide a game plan for persuading each decision maker to give you and your solution a thumbs up.

Kevin Davis

Kevin F. Davis is the author of The Sales Manager’s Guide to Greatness”, which was named the 2018 Axiom Business Book Award Winner, Silver Medal. Kevin is also the author of Slow Down, Sell Faster!”.