Sales Training to Improve Sales Skills

Think of your top salesperson… what specific behaviors does he/she do that contributes to sales success? For example, “makes at least five new business prospecting calls every day.” Then, what attitudinal qualities does he/she have which contributes to success? For example, “attempts to solve problems before seeking help.”

Make a list of behaviors and activities that describe your top salesperson, and then share this list with everyone on your sales team. Have each of your salespeople assess themselves on a quarterly basis against these behaviors and activities: Meets, Exceeds, Needs Improvement. Then, sit down one-on-one with each salesperson, discuss his/her self assessment, and put a plan in place to improve on these sales skills.

Kevin Davis

Kevin F. Davis is the author of The Sales Manager’s Guide to Greatness”, which was named the 2018 Axiom Business Book Award Winner, Silver Medal. Kevin is also the author of Slow Down, Sell Faster!”.