Join Your Customers in their Buying Process

For years, the focus of sales training has been on the selling process – while ignoring customer buying behavior. But tomorrow’s big winners in sales will be those who learn to join customers in their buying process.

At TopLine Leadership, our sales training programs are designed to help your sales team to think and feel like a customer, that is, how to get into the customer’s head. With our sales training programs, your sales team will learn how to sell based on how customers buy.

The buying process unfolds in a series of eight predictable steps that your salespeople can anticipate. Our sales training programs teach your salespeople eight easily understood sales roles that correspond directly to the steps of the buying process. Our sales roles: Student, Doctor, Architect, Coach, Therapist, Negotiator, Teacher and Farmer, provide a disciplined, repeatable method for closing more sales, faster, while your competition wonders why they lost out.

A sophisticated sales approach made simple.

At TopLine Leadership, we understand what it takes to improve your sales team’s closing ratio – a thoughtful sales strategy combined with effective sales tactics on each and every sales call. Our sales training programs will show your salespeople how to add more value, sooner, to your prospects and customers.

Kevin Davis

Kevin F. Davis is the author of The Sales Manager’s Guide to Greatness”, which was named the 2018 Axiom Business Book Award Winner, Silver Medal. Kevin is also the author of Slow Down, Sell Faster!”.