How Do Your Customers Buy

I’ve been delivering sales seminars for more than 20 years and had a decade of sales and sales management experience before that. When I ask salespeople to tell me how they sell, they rattle off the steps of their sales process.

When I ask how their customers buy, they’re stumped. They give me a lot of confused answers.

This disconnect between selling and buying is the root cause of many problems salespeople experience.

Kevin Davis

Kevin F. Davis is the author of The Sales Manager’s Guide to Greatness”, which was named the 2018 Axiom Business Book Award Winner, Silver Medal. Kevin is also the author of Slow Down, Sell Faster!”.