Cultivate Your Sales Relationships

Your best asset isn’t the client company; it’s your personal relationships with the people who buy from you. People buy from people they like. As Dale Carnegie suggested in his classic book, How to Win Friends and Influence People, you’ve got to become genuinely interested in other people. Smile more. Be a good listener. Encourage others to talk. Talk in terms of the other person’s interests. Just by using these simple techniques, you will close more sales.

Kevin Davis

Kevin F. Davis is the author of The Sales Manager’s Guide to Greatness”, which was named the 2018 Axiom Business Book Award Winner, Silver Medal. Kevin is also the author of Slow Down, Sell Faster!”.