Buy-Learning Process in Sales Training

Buy-Learning Process consists of four stages with each stage made up of two steps. The four stages are: 1) determining a need, 2) finding the best solution, 3) committing to buy, and 4) evaluating the outcome. For the sake of simplicity these four stages can be named Need, Learn, Buy and Value. The effective sales … Read full article

Competitive Selling Skills

Is your industry becoming more competitive? Are your prospects taking a closer look at what your competitors have to offer? Selling in today’s marketplace reminds me of that old line from ABC’s Wide World of Sports: “The thrill of victory and the agony of defeat.” For the salesperson and the sales manager in the arena, … Read full article

Take Your Sales Team from Good to Great

I recently reread Jim Collins’ book, Good to Great: Why Some Companies Make the Leap and Others Don’t and found that many of his ideas can help you improve performance of your sales team. Collins’ book answers the question: How can good companies, mediocre companies, even bad companies achieve enduring greatness? Using tough standards, Collins … Read full article

Personal Accountability in Sales Management Training

For over 200 years the US Constitution has served as the system of fundamental laws and principles of our society. This amazing document has served as the cornerstone of our democracy. A reflection of our Founding Fathers’ core values, the Constitution has kept our society on track since 1787, and has certainly contributed significantly to … Read full article

Sales Management Training: Ideas to Motivate Your Team, Part II

Keep a written list of your teammembers’ “bad boss” behaviors. Refer to it often and consider things you may be doing that are similar. Do whatever you can to minimize or eliminate those demotivating behaviors in the future. As Ken Blanchard, author of “The One Minute Manager says, “Catch people doing something right.” Take time … Read full article

Sales Management Training: Ideas to Motivate Your Team, Part I

Listen to others. Listening shows respect… that people and their ideas are important to you. When people know you’re willing to listen, they will share their ideas as well as their frustrations. Listening enables you to build trust, which is essential for creating an elite, high-performance team. Clarify your expectations. Meet with individual team members … Read full article

Why Leadership Development Often Fails

I just completed reading an informative article from MIT’s Sloan Management Review titled, “Why Leadership Development Efforts Fail.” The article states that too often companies go out looking for the next leadership fad – for example, the author of the newest book on the business bestseller list – and then they end up with a … Read full article