Achieving Customer Satisfaction in Sales

Achieving customer satisfaction — satisfaction with your solution’s price, performance, and service responsiveness — is the pre-requisite for developing any long-term relationship with a customer, and especially one that you may want to take to a higher level of mutual commitment and loyalty.

Because your customers’ expectations are always on the rise, you’ve got to stay close to ensure their continued satisfaction. Becoming complacent because your customers have made their purchase is the number one killer of customer satisfaction. Complacency is a feeling of satisfaction in the mind of the salesperson, but not necessarily in the mind of the customer.

Kevin Davis

Kevin F. Davis is the author of The Sales Manager’s Guide to Greatness”, which was named the 2018 Axiom Business Book Award Winner, Silver Medal. Kevin is also the author of Slow Down, Sell Faster!”.