Achieving customer satisfaction — satisfaction with your solution’s price, performance, and service responsiveness — is the pre-requisite for developing any long-term relationship with a customer, and especially one that you may want to take to a higher level of mutual commitment and loyalty.
Because your customers’ expectations are always on the rise, you’ve got to stay close to ensure their continued satisfaction. Becoming complacent because your customers have made their purchase is the number one killer of customer satisfaction. Complacency is a feeling of satisfaction in the mind of the salesperson, but not necessarily in the mind of the customer.
