4 Crucial Metrics for Measuring Your Sales Managers

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As the saying goes, what gets measured gets done. How are you measuring your sales managers? One metric is, of course, “% of plan.” But you already know that.

Every sales manager wants to be provided with a clearly defined target. Give them a clear target and they will hit it. The trouble with providing them with only one metric focused on end results, such as “% of Plan,” is that sales managers can become very short-term focused. They will put their effort into chasing big deals instead of coaching. So your sales teams aren’t being built to last.

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Can Your Sales Managers Teach Your Reps to Hit Home Runs?

A baseball player swinging at the ball with his bat.


Financial offerings warn that past performance is no guarantee of future success. Shouldn’t sales managers carry the same warning?

Too many companies tend to shoot themselves in the foot by investing the bulk of their training resources on their sales reps and ignoring training for those responsible for managing their reps’ performances. Star results as a rep don’t automatically translate into managerial success.

The fact is, most sales managers have never received formal sales management training. Untrained sales managers are a big reason rep training itself may fail to bear fruit, or more specifically, to impact sales results. That hurts your bottom line.

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Sun Tzu’s Tip for New Sales Managers

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Ann spent years developing into a stellar sales rep for her employer, a tech company. She had a well-earned reputation for producing results far beyond expectations. Six months ago, they rewarded Ann’s hard work by promoting her to the position of sales manager.
Now, Ann tells me she’s working harder than ever before—and yet her team’s results are mediocre at best. My words of advice to her and other new sales managers come from Sun Tzu (The Art of War), the great Chinese philosopher. He wrote: “Eventually your strengths will become a weakness.”

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5 Ways to Prevent Sales Reps from Saying “I Quit!”


There is nothing more frustrating for a sales manager than to have a senior-tenured sales rep resign.

Many companies are coming to realize that the #1 reason why productive salespeople leave is because of their relationship with their sales manager. The decision sales reps make to quit your company doesn’t occur in an instant. When there is too little coaching from the sales manager and very little feedback (other than negative), a salesperson becomes gradually disengaged with what is going on. He or she perceives they are not growing and they begin to wonder if the grass may be greener somewhere else.

Here are five things sales managers can do to prevent sales rep attrition:

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Great Sales Coaches Help Reps Learn from a Lost Sale


Nobody, no matter how good they are at selling, has a 100% win rate. That means all of us have to learn how to deal with losses. As a sales manager, your job is to help your team learn from these lost sales. A lost sale is a failure only when we, individually and as a team, don’t learn from it.

Having a positive attitude is especially important in the sales profession. And when a salesperson loses a big deal, it is easy for them to get down. That’s a normal human reaction. But if your salesperson stays down, that’s not good. And one way to help salespeople process their lost sales quicker is to teach them how to “look for the lesson” in every lost sale.

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